Unlock Your True Potential

by Keith Abraham

If you’re ready to grow — not just set goals but actually achieve them — then it’s time to stop focusing on what you think you should do and start uncovering what truly drives you.

Here’s the truth:

People don’t follow through on goals because they “have to.”
They follow through because they’re emotionally connected to them.

In working with over 1.7 million people worldwide, I’ve seen it clearly — when someone discovers their internal drivers, everything changes.
They unlock what I call:

Unstoppable Velocity.

The powerful combination of direction and drive that helps you achieve your goals faster, easier, and sooner — in your job, your family life, and your personal journey.

Why Understanding Your Drivers Beats Just Setting Goals

We’ve all written down goals at some point:
Lose weight.
Get promoted.
Save more money.
Be more present with loved ones.

But without connecting those goals to something deeper — something emotional — they become burdens, not breakthroughs.
They drain our energy instead of fuelling us forward.

That’s where the GoalDriver™ Diagnostic comes in — a tool I created after 29 years of helping people unlock their greatest potential.
It identifies the eight emotional drivers that energise you to follow through, including:

  • Achievement
  • Purpose
  • Belonging
  • Creativity
  • Security
  • Independence

When you know your primary driver, you make better decisions, stay focused longer, and create progress that feels natural — not forced.

What Happens If You Don’t Discover Your Driver

Here’s what tends to happen when you chase goals without knowing your emotional why:

  • You start with motivation… but lose momentum.
  • You try harder… but keep spinning in circles.
  • You wonder if there’s something wrong with you… when in fact, you’re just missing the right connection.

When you define your driver first, you create clarity and conviction.
You stop chasing “shoulds” and start following what matters most to you.

How Your Driver Creates Personal and Professional Velocity

When you align your goals to your emotional drivers, everything speeds up.

  • Direction: You know exactly what matters — and what doesn’t.
  • Energy: You feel fuelled instead of forced.
  • Momentum: You build consistent wins — one day at a time.

Whether you’re building your career, raising a family, or simply trying to become the best version of yourself, this alignment gives you an edge in every area of life.

3 Ways to Create Momentum Right Now

Here’s how you can begin your journey toward Unstoppable Velocity:

  1. Discover What Drives You
    Take the GoalDriver™ Diagnostic to find out your emotional driver — the inner force that gives you energy, focus, and commitment.
  2. Connect Your Goals to Your Driver
    Don’t just ask, “What do I want?” Ask, “Why does this matter to me?”
    When you link your goal to your values and emotions, your effort becomes effortless.
  3. Create a Daily Momentum Plan
    Big changes come from small daily wins.
    Set micro-goals that align with your driver so you can stay on track, even when life gets busy.

Final Thoughts

If you want this year to feel different — more meaningful, more productive, more you — don’t just push harder.

Start by discovering what drives you.

Because when you align who you are with what you want to achieve…

You don’t just create progress.

You create Unstoppable Momentum — in your work, your family, and your life.

Let's Get Started!

If this resonates with you and you’re ready to unlock what drives you most, I’d love to help. Join our Passionate Community for more ideas on how to stop dreaming and start doing.

About Keith Abraham

Keith Abraham is the global authority on goal achievement and creator of the GoalDriver™ Formula — a powerful diagnostic and development framework that helps leaders and teams uncover what truly drives engagement, performance, and retention.

Over the past 29 years, Keith has partnered with more than 517 clients in 43 countries, delivered 3,200+ presentations, and helped 1.7 million people connect their personal drivers to professional goals. His insights have enabled HR leaders to build stronger succession pipelines, create high-performing cultures, and implement leadership development programs that generate commercial ROI.

Keith’s Unstoppable Velocity model gives HR teams a practical, scalable approach to boost clarity, commitment, and consistent execution across the business. His award-winning work has positioned him as a trusted partner in aligning people strategy with business outcomes — driving results faster, easier, and sooner.